Henry “Que” Gaskins is a branding and marketing visionary best known for helping Reebok transform itself from an athletic shoe company to a lifestyle brand by leading the RBK division and forging pioneering relationships with the likes of Allen Iverson, Jay-Z, 50 Cent, Pharrell, and Shakira, among others.
Currently, Que is the President of THINK450, the Innovation, Licensing and Partnership Engine of the National Basketball Players Association (NBPA). As the leader, he oversees all brand strategy, commercialization, international growth, market expansion, innovation, player marketing, culture collaborations, community engagement, social impact, business development, and other key initiatives of THINK450. Que’s leadership, vision, and efforts collectively generate hundreds of millions in revenues annually on behalf of all active NBA players.
Prior to the NBPA, Que was the EVP of Brand & Strategy for Def Jam Recordings where his mission was to reimagine the record label of the future. Prior to Def Jam, Que founded QUE-IN a Philadelphia based brand strategy and creative solutions agency, clients of QUE-IN included: Bombas, Gas It Up; LRNG.org; Revolt TV; Li-Ning Sports (Dwyane Wade Brand); Barclays Card US; AfroPunk; Spalding; and RDS Auto Group (Porsche, Lamborghini and Mclaren). In addition, Que has held senior executive marketing positions at Nike, American Eagle Outfitters, Reebok, and Dayton-Hudson. In his first taste of entrepreneurship, Que co-founded the ad*itive, an advertising and lifestyle marketing agency. Clients of the ad*itive included some of the biggest brands in the world: Yum! Brands, truth.com, Colgate, Ultra Sheen, Timberland, Sprite, Amtrak, Choice Hotels, Bermuda Department of Tourism, McDonalds, Reebok, and Volkswagen.
Que’s success has given him well-deserved recognition and international acclaim. He has been featured in USA Today, the Washington Post, Philadelphia Magazine, Dime Magazine, Sports Illustrated, GQ, and Details. Que was selected by the CNN network to be a part of their “CNN Essentials” advertising campaign that profiled Que as a leading global marketing innovator. In addition, he has been featured as “The Arbiter of Cool’ in Advertising Age. Que has published articles on “Cool and Trend Development” in both Sportswear International and The Advertiser magazines.
Que received an award for the Most Outstanding Overall Performance in Business Administration and graduated Summa Cum Laude with the highest GPA in his class from the acclaimed Florida A&M School of Business and Industry. Que successfully completed his Master’s Degree in Marketing at The J.L. Kellogg Graduate School of Management at Northwestern University. Que is the ultimate family man, married 32 years to his amazing wife Cynthia, a professional fitness trainer. Their oldest son H.J. is a Creative Director for the NFLPA. Their daughter Roobi is a professional dancer with Urban Bush Women, a renown NYC dance institution. Their youngest son Quben is an elite soccer player playing professional international soccer in Portugal.
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