We forged a partnership with DoorDash that tapped into the NBPA’s most food-loving players to strengthen the commitment to support Black-owned restaurants.

The campaign tipped off with the “Food is Life” national TV campaign and the #PlayItForward Challenge, a social media takeover designed to rally fans and get them to show support for their favorite local Black-owned restaurants. The campaign was led by eleven players who amplified the message to their loyal league of over 15M followers.


DoorDash wanted to uncover a way that they could meaningfully contribute to local economies while achieving and deepening an authentic brand-fan connection. They wanted to tap influential icons who not only have a genuine love for the DoorDash brand but also have a deep passion for supporting their local communities.


Players are passionate about feeding support for their local black-owned economies that keep them fueled up for the big game.


Eleven iconic athletes partnered with DoorDash to empower Black restaurants that use DoorDash’s local delivery service.

The partnership launched with the #PlayItForward campaign. A social media challenge that encouraged participants to use their platforms to highlight and bring awareness to their favorite neighborhood Black-owned restaurants.

DoorDash pledged to donate $1, up to $100,000, to the National Urban League for every order on its platform placed from a Black-owned restaurant until the end of August. Also committing to zero fees for Black-owned restaurants through the end of 2020.

NBPA members featured include Harrison Barnes, Bradley Beal, Shai Gilgeous-Alexander, Aaron Gordon, Jrue Holiday, CJ McCollum, Donovan Mitchell, Ja Morant, Jamal Murray, Victor Oladipo, and Dennis Schröder.



“Huge thanks to the THINK450 team in securing strong player support and in helping us elevate Ja Morant's voice. The use of Ja Morant as a key player endorser provided added authenticity to the campaign.”—Liz King, DoorDash Communications

The Team

For career opportunities, click here.

Clarence Nesbitt

Chief Legal Officer

Josh Goodstadt

Chief Commercial Officer

Dan Gladstone

Senior VP, Business Development & Key Initiatives

Brian Lee

Senior VP, Player Marketing & I.D.E.A.S. Lab

Mark Rejtig

Senior VP, Brand Partnerships

Keisha Wright

Senior VP, Partnerships & Purpose

Daniel Anyaegbunam

Associate Counsel

Latoya Sterling

Vice President, Player Marketing & I.D.E.A.S. Lab

Chris Jean

Senior Director, Business Development & Key Initiatives

Neil Hegde

Senior Director, Player Marketing & I.D.E.A.S. Lab

Oliver Costamagna

Director, International Market Research

Brianna Dawson

Director, Partnerships & Purpose

John Feuerstein

Director, Licensing

Khadija Campbell

Senior Manager, Partnerships & Purpose

Katrina Clayton

Manager, Player Marketing & I.D.E.A.S. Lab

Troy Bynum

Licensing Manager

Troy Bynum

Licensing Manager

Lexie Dames

Licensing Manager, Apparel

Ayana Hazeley

Manager, Player Marketing & I.D.E.A.S. Lab

Andrew Godnick

Senior Coordinator, Player Marketing & I.D.E.A.S. Lab

Phil Rivers

Coordinator, Partnerships & Purpose

Khabira Crawford

Administrative Assistant