NEW YORK, NY, October 4, 2023 – THINK450, the partnership and innovation engine of the National Basketball Players Association (NBPA), today announced the addition of Pat Connaughton, Megan Holston-Alexander, Bruce Jackson, Arturo Nuñez, Patrick Walsh, and Joyce Roché to its board of directors. They will join preexisting board members Tamika Tremaglio, Que Gaskins, Clarence Nesbitt, and Gary Arrick in shaping THINK450's business strategy and overseeing the direction of the company.
NEW YORK, NY, February 15, 2023 - THINK450, the partnership and innovation engine of the National Basketball Players Association (NBPA), and Chase Freedom today announced a new campaign designed to advance financial literacy among fans. As part of this initiative, THINK450 and Chase Freedom will collaborate to develop new content and experiences to help fans better understand critical financial literacy components, including financial planning, saving, budgeting, personal credit, and more.
SAN FRANCISCO, CA and NEW YORK, NY, January 24, 2023 – Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court. NBA All-World extends the world of basketball into new augmented reality territory and is free to play globally on the App Store and Google Play.
NEW YORK, NY, January 4, 2023 - THINK450, the partnership and innovation engine of the National Basketball Players Association (NBPA), today announced the following staff promotions, changes, and expanded roles effective immediately.
NEW YORK, NY, July 12, 2022 – The National Basketball Players Association (NBPA) is pleased to announce a new multi-year partnership with Re+Play, the performance-based wellness and recovery line of Harrington Wellness, designating Re+Play as an official partner of the NBPA. The equity partnership will allow Re+Play to bring the latest in recovery-promoting products and technology to athletes of all levels.
NEW YORK – June 8, 2021 - 9 Story Media Group is pleased to announce that it has entered into a development deal with THINK450, the content and partnership arm of the National Basketball Players Association (NBPA), bringing NBA players into the kids and family entertainment space.
NEW YORK, NY, December 2, 2020 -- Famer, the sports coaching and mentorship mobile platform, announced today that it is expanding its landmark partnership with the NBPA with the launch of NBPA Training Ground One. Through the NBPA’s Training Ground channel on Famer, youth athletes will now have the opportunity to participate in one-on-one personal training sessions and receive feedback from some of the best basketball coaches and trainers in the world.
ENGLEWOOD CLIFFS, N.J., September 14, 2020 – Inspired by actions taken by the members of the National Basketball Players Association (NBPA) in support of racial and social justice, Dove Men+Care and the NBPA are announcing today a landmark partnership to help create a society where Black men and young men are cared for, respected, supported and protected. The Commit to C.A.R.E Now Initiative will showcase, honor and celebrate the humanity of Black men while addressing a number of issues such as public safety, safe and fair voting, community engagement and the accurate portrayal of Black men in media.
NEW YORK, NY, September 22, 2020 – As players use this season restart as a platform to bring attention to social justice and racial inequality, the National Basketball Players Association (NBPA) in partnership with Champion Athleticwear and DoorDash, is inviting fans to take The Pledge as a commitment to drive voter participation and civic engagement. In taking the pledge, fans will have an opportunity to choose an action item(s) from the NBPA’s The Pledge list to ensure their voting eligibility ahead of the 2020 election. Action items include but are not limited to, checking your voter registration status, completing a voter registration form and requesting an absentee ballot.
AUSTIN, TX – August 25, 2020 – Ballogy Inc., an innovative software company revolutionizing the way youth and amateur athletes prepare for their sports, announced today that it has partnered with the National Basketball Players Association (NBPA) to offer a fun and interactive basketball program for aspiring young athletes and fans.
NEW YORK, NY, August 20, 2020 – The National Basketball Players Association (NBPA) and Five-Star Basketball announced today that they will collaborate to host a 3-day virtual basketball camp from August 24-26. Amid the ongoing coronavirus pandemic, the virtual camp is designed to help boys and girls from ages 9-17 develop their skills both on and off the court without leaving their homes.
NEW YORK, NY, June 25, 2020 -- The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, today announced a partnership with Opendorse that will provide NBA players and brand partners with a platform for easy content management and campaign execution on social media. The agreement aims to provide continual value and educational resources to help players build and monetize the value of their name, image, and likeness rights.
NEW YORK, NY, June 23, 2020 – The National Basketball Players Association and its for-profit arm, THINK450, are pleased to announce that it will host its first-ever online World Golf Tour (WGT) tournament on Wednesday, June 24. NBPA members Danilo Gallinari, Garrett Temple, Mason Plumlee and Seth Curry will compete against one another on WGT by Topgolf, the #1 online, free golf game which allows players to virtually play legendary courses such as Wolf Creek, Kiawah and Pinehurst.
NEW YORK, NY, MAY 4, 2020 – The National Basketball Players Association (“NBPA”) and its for-profit subsidiary, THINK450, announced an exclusive multi-year partnership with PADLOKT Global Inc. (“PADLOKT”), making CoStar Experience the platform of choice to give fans unparalleled access to their favorite basketball idols of the NBPA through authentic, immersive LIVE video experiences and much more behind-the-scenes content focusing on the players of the NBPA.
LOS ANGELES – January 16, 2020 - Genies, Inc., an innovative digital avatar company that recently announced the world's first Avatar Agency and launched its platform on all social media and chat platforms (currently ranks as #2 worldwide in the Social Networking category), has completed a deal with the NBPA. The partnership will allow all NBA players access into the Genies Avatar Agency and integrate the NBA players’ likenesses into the Genies consumer app.
NEW YORK, NY (September 24, 2019) – The National Basketball Players Association (NBPA) via its commercial arm, NBPI, today announced a multiyear agreement with The Brandr Group (TBG) to develop business opportunities for current NBA players in the collegiate space. TBG will serve as the NBPA’s agency of record to represent NBA player group licensing rights across all categories for collegiate co-branded licensing opportunities.
NEW YORK, NY, June 20 2019 – The National Basketball Players Association (NBPA) and THINK450 announced a partnership today with Hanesbrands Inc. that will recognize Champion as the official sport style partner of the union. With this new multiyear partnership, Champion will develop, manufacture and provide apparel for NBPA camps and clinics as well as apparel items including shirts, hoodies, pants and other goods that bear NBPA marks. NBPA branded items will be made for sale at select retail locations.